Last week I mentioned that I really enjoyed the reading by Grier & Bryant (2005). They explained in a very thorough way the meshing of public relations and public cialis. More specifically social marketing and it's possible use for public health interventions. This article made me think back to campaigns that had used branding. Such as the truth campaign, VERB, etc. all these campaigns adopted public relations concepts when developing their interventions/ programs.
Our two speakers highlighted agenda setting channels. Our first speaker discussed how we can use media to get our message across. The second speaker discussed agenda setting at a local and global level. I really enjoyed this lecture because agenda setting and community involvement, government, etc. were presented. This presentation put into perspective the role of different entities I could see how the ecological model could be used when discussing this.
Finally, the group presentations from this past week provided examples of the channels we could use to promote campaigns promoting a specific behavior change. I found it interesting that all of the groups had at least one video as their channel. I found the bone marrow and their twitter page and video to be a really good combination of channels. The red bull group and their use of ads was also very good. I felt like that was their ads were good but it might be a good idea to develop a video because a lot of Redbull's advertising of the product is through t.v. commercials. The drunk driving testimonial was really well produced and i also liked the bone marrow's video and the way they used it to empower/ encourage people to want to help those in need of bone marrow. I am excited to see the edits we will all do after we receive feedback. I can't believe that we are going to start the last module this week. The semester has gone by so quickly.
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